How Conservative Symbol to Anti-ICE Symbol: The Unexpected Evolution of the Frog

This protest movement isn't broadcast, yet it might possess amphibious toes and large eyes.

Additionally, it could include a unicorn's horn or a chicken's feathers.

Whilst demonstrations opposing the government continue in American cities, protesters are utilizing the energy of a local block party. They have taught salsa lessons, distributed snacks, and performed on unicycles, as officers observe.

Mixing levity and political action – a tactic social scientists term "tactical frivolity" – isn't novel. However, it has emerged as a defining feature of protests in the United States in this period, used by both left and right.

A specific icon has proven to be especially powerful – the frog. It originated after a video of an encounter between a man in an amphibian costume and ICE agents in Portland, Oregon, became an internet sensation. And it has since spread to rallies throughout the United States.

"A great deal going on with that humble blow-up amphibian," notes an expert, who teaches at UC Davis and an academic who specialises in performance art.

The Path From a Cartoon Frog to Portland

It is difficult to talk about protests and frogs without mentioning Pepe, a web comic frog embraced by online communities throughout an election cycle.

As this image initially spread online, its purpose was to signal certain emotions. Afterwards, it was deployed to express backing for a candidate, including one notable meme endorsed by that figure personally, portraying the frog with a signature suit and hair.

Images also circulated in digital spaces in more extreme scenarios, portrayed as a hate group member. Online conservatives exchanged "unique frog images" and established cryptocurrency in his name. Its famous line, "that feels good", became an inside joke.

But Pepe didn't start out as a political symbol.

Its creator, the illustrator, has been vocal about his unhappiness for its co-option. Pepe was supposed to be simply an apolitical figure in this artist's universe.

The frog first appeared in a series of comics in 2005 – non-political and notable for a quirky behavior. In 'Feels Good Man', which documents Mr Furie's efforts to wrest back control of his creation, he stated his drawing came from his time with friends and roommates.

When he began, Mr Furie tried uploading his work to early internet platforms, where other users began to borrow, remix and reinvent his character. As Pepe spread into darker parts of online spaces, Mr Furie sought to reject the frog, including ending its life in a comic strip.

But Pepe lived on.

"It shows that we don't control symbols," says Prof Bogad. "Their meaning can evolve and be reclaimed."

Until recently, the association of this meme resulted in amphibian imagery became a symbol for conservative politics. A transformation occurred recently, when a confrontation between a protestor wearing a blow-up amphibian suit and an immigration officer in Portland, Oregon captured global attention.

This incident followed a directive to deploy military personnel to Portland, which was described as "war-ravaged". Activists began to assemble in large numbers outside a facility, near an ICE office.

The situation was tense and an immigration officer used pepper spray at the individual, directing it into the ventilation of the costume.

Seth Todd, Seth Todd, quipped, stating he had tasted "something milder". Yet the footage went viral.

The costume was not too unusual for Portland, famous for its unconventional spirit and left-wing protests that delight in the ridiculous – outdoor exercise, 80s-style aerobics lessons, and nude cycling groups. The city's unofficial motto is "Embrace the Strange."

The frog even played a role in subsequent court proceedings between the federal government and the city, which contended the deployment was illegal.

While a judge decided that month that the president had the right to deploy troops, a dissenting judge wrote, referencing in her ruling demonstrators' "known tendency for donning inflatable costumes when expressing dissent."

"Observers may be tempted the majority's ruling, which adopts the description of Portland as a war zone, as simply ridiculous," the dissenting judge wrote. "But today's decision has serious implications."

The deployment was stopped legally just a month later, and personnel have reportedly departed the city.

Yet already, the amphibian costume had transformed into a significant anti-administration symbol for progressive movements.

The inflatable suit was spotted in many cities at No Kings protests last autumn. There were frogs – along with other creatures – in San Diego and Atlanta and Boston. They appeared in rural communities and global metropolises like Tokyo and London.

This item was backordered on major websites, and saw its cost increase.

Controlling the Narrative

What connects both frogs together – is the interplay between the humorous, benign cartoon and underlying political significance. Experts call this "tactical frivolity."

This approach relies on what Mr Bogad terms the "irresistible image" – often silly, it's a "disarming and charming" display that calls attention to a cause without needing directly articulating them. This is the goofy costume used, or the symbol circulated.

Mr Bogad is both an expert in the subject and someone who uses these tactics. He's written a book called 'Tactical Performance', and led seminars around the world.

"One can look back to historical periods – under oppressive regimes, absurd humor is used to speak the truth indirectly and while maintaining plausible deniability."

The theory of this approach is three-fold, Mr Bogad explains.

When activists take on a powerful opposition, a silly costume {takes control of|seizes|influences

Eric Vazquez
Eric Vazquez

Elara is a passionate writer and tech enthusiast with over a decade of experience in digital content creation and storytelling.